Most people think that UX and UI mean the same, but they’re not and the reason for that is quite simple, is a tree and a branch the same thing? In the same way, UI is only a small part of UX.
The term UX is a neologism used to describe the combination of feelings, which a brand evokes in a person, from both their own experiences as well as second hand information from others. The closest translation is ‘user experience’, but in reality today, the term UX implies much more.
Usually, the acronym UX is linked with the word ‘design’ (UX design), which in my opinion is inaccurate. On the other hand, UI (user interface) is in fact a lot to do with design, therefore talking about UI design seems much more logical.
UI refers to all those elements with which a person interacts. In the case of a website, the user interface will be the ‘front end’, the pages that the user can visit, which is basically everything they see on their screen or browser window. UI design is the study of how best to present to visitors with elements of a website, so that they can access the content in an intuitive and user friendly way, taking into account that the elements need to be presented attractively to grab the visitor’s attention.
Now that we have clarified the meaning of UI, we can return back to the term UX. We can say that UI design is within the parameters UX, and that to obtain a good user experience you need to take into account a well designed interface, however that is not the only consideration with UX design.
One tends to believe that user experience is only to do with the company’s website design, but that is not the case, the user experience is much more generic and encompasses all business activities that affect the customer or end user. Of course, if your company is an online shop, a large part of the UX is centred on the design and usability of the website, as that is the main method in which your customers interact with your company. However, other elements that create satisfaction or dissatisfaction with your brand come into play, such as the speed of response to customer service emails, having a good selection of online payment options, or the speed of delivery of the produce, which is nothing to do with the actual user interface, but the company’s other internal processes such as staff training and distribution channels.
True advocates of user experience usually establish goals and within them specific quality standards are defined, which need to be met in order to create a brand that instils confidence in customers and users. If UX is set within your organisation’s core philosophy and structure, it will lead to those who have not actually purchased your products or contracted your service, gaining a good impression and opinion of our company from the outset.
To find out why Brand image is also important, you can read this article from our blog.