Businesses often lay a greater emphasis on gaining new clients rather than trying to retain their existing customer base, and considering the old proverbs such as; ‘80% of a your future revenue is likely to come from only 20% of your exiting customers’, and attracting new customers will cost your company 5 times more than keeping an existing customer’, it is a wonder why more companies do not put more effort into building relationships with their current customers.
Email marketing is a very simple and cost effective way of keeping in contact with your customers on a regular basis, and the more regularly you contact them with offers, promotions, newsletters etc., the more your brand will be in the forefront of their mind when they arrive at the purchasing stage.
We can help you set up an account with the most popular email messaging systems and import your customer contacts, as well as design easily editable templates that you or your staff you can use. We will also offer advice in the best way to keep your campaign legal by complying with the latest anti-spam laws, keep your email database maintained to reduce bounces, improving content to increase the all important open rate, and how to grow your database with more customer contacts by integrating signup forms into your website and social media pages.
Interested in implementing an email campaign to let your customers know you still care and boost sales? Go ahead and get in touch for a quotation.