Tom Rust is the original Rat Pack SingerTM, who provides entertainment for weddings and corporate events in London, UK. Tom wanted to modernise his website as well as optimise it better in search engines. ArayoWeb noticed that the website had old coding that was no longer favourable with search results, so it was recommended to design a new site, using the latest coding standards to improve the site optimisation. This way we could also integrated the website with a content management system, where Tom could multimedia content such as photos, music samples and videos. Following the site launch, Tom opted for our cost-effective Search Engine Ready package to ensure that the website was optimised as much as possible for search engines.