Relationship Marketing and Mailshots - ArayoWeb

Relationship Marketing and Mailshots

I’m sure you’ve all heard at some point the saying that it takes six times as much to win a new customer as to keep an existing one.

Not only are current customers cheaper to retain, but they spend more over time and the costs to serve them decrease, so they are therefore more profitable to your business. then, do many companies spend more effort and investment advertising to new audiences than communicating with their current clients?

We believe it is because they do not realise how simple and cost effective it is to contact your existing customer database via a personalised and targeted email marketing campaign. The more you communicate with them, the more your company or brand will be at the forefront of their minds and they are more likely to stay loyal. Don’t forget, they’ve purchased your product or service before and therefore know what to expect, and nobody likes to take risks, especially when spending their hard earned income!

If you feel that it’s about time you kept in regular touch with your customers and would like to keep them informed about your business, latest news, new products or offers/promotions, try a direct mail campaign via email and see what results you get.

Dawn Hutchinson 16 posts

Dawn Hutchinson is the Director of ArayoWeb and believes that websites should be creative and inspiring in content, yet clean and simple in their design. Dawn has an honours degree in International Marketing Management and speaks three languages. Following a solid career in marketing in the UK, Dawn moved to Spain in 2006 and spotted a gap in the market for clean, professional and clutter free websites, so proceeded to set up ArayoWeb, which is now fast becoming one of the leading web design agencies in the Spanish market.



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Michaël Deüringer
We are a new company selling on the Internet, and the decision to choose Dawn and her team for creating the website in four languages, a logo as well as an SEO campaign, has been our most important choice. I was pleasantly surprised by their professionalism, their creativity and they...
Michaël Deüringer
Florencio Francia
Considering how difficult a task it was to be able to create our design concept, ArayoWeb and the team knew exactly how to deliver our business idea, at the same time as showing professionalism and dedication in their service. Knowing how to treat the client well, is one of our...
Florencio Francia
Instituto AMI
Steve Hopkins
Having me as a customer can be very demanding, but that was no problem for Dawn and her team, they rose to the occasion and produced a masterpiece website for us. I strongly recommend ArayoWeb if you are serious about having an effective business in Spain; many underestimate the power...
El Verificador
Truth Polygraphy
Louise Roper
Wedding Logo
I am so thrilled with my new website I wanted to say a huge thank you. Dawn you have been amazing and right from the very beginning listened to everything that I wanted. I was looking for a website that would look good but also be functional, easy to navigate...
Louise Roper
Wedding Services
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