Few marketing strategies have revolutionised the sector quite as much as Growth Hacking. Startups and SAAS (software as a service) companies such as Facebook, Twitter, Reddit, Airbnb and Dropbox would agree, as they utilised this strategy to achieve success in their business models. The first person to speak of Growth Hacking as a marketing concept was Sean Allis, who in fact coined the term in...

Digital marketing is constantly evolving, which is why it is imperative that industry professionals stay up to date with the latest changes.  That’s why the first thing we need to do when the new year starts is to open our calendars and highlight the dates when the most important digital marketing events take place. We need to stay ahead of the game when it comes...

In a world that moves as fast as Digital Marketing, business owners, departments and agencies need to continuously adapt and stay ahead of the market to get an edge over their competitors. Although Account-Based Marketing is not a brand new concept—the term was first coined in 2020—it has certainly gained momentum and popularity recently and it seems that this strategy is here to stay. Account-Based...

In 2018, investing in digital marketing will continue to be the most fundamental decision for any business. However, how do you decide what to invest in digital marketing and what digital marketing budget is the right amount? Digital marketing investment will vary greatly depending on the type of project in terms of its desired objectives and outcomes. There doesn’t exit any magic formula, it’s all...

The telephone rings and from the moment we pick up the receiver and introduce ourselves, we are working for that person, our new client. I have worked for many years within the agency ArayoWeb, and I have realised that our clients do not comprehend the lengthy process that we carry out from the first point of call, right up to making a website live. I...

Most people think that UX and UI mean the same, but they’re not and the reason for that is quite simple, is a tree and a branch the same thing? In the same way, UI is only a small part of UX. The term UX is a neologism used to describe the combination of feelings, which a brand evokes in a person, from both their...

Nowadays any company interested in publishing its content should have a website, however in order for it to be successful, not just any website will do. It needs to have a good design and functionality of course, as well as have a uniqueness that makes it stand out from the competition.  Web design is continuously evolving, and like any fashion, there are certain trends to...

Many may think of LinkedIn as another massive social media site with no other use than promoting one-self for finding work, but the uses of LinkedIn go far beyond that.   With over 180 million professional users and an increment of another million per week, more and more companies are learning to use LinkedIn for business growth. The fact that LinkedIn is the number 1 professional...

Communication marks our lives in such a way on a day-to- day basis, that on occasions we are bombarded with so many messages that we are unable to retain any of them.  In a world where “information overload” is such a reality,  standing out from the rest is truly becomes a challenge. In the case of a company/business,  the brand image projected is crucial for...

If you have an idea and don’t know where to start to get it off the ground and convert it into a profitable business, this blog will be of interest to you. Once you are convinced that you have a good idea, you need to structure it. The first thing you need is a solid strategy. You should ask yourself: how can your idea be...

Those of you avid readers of web and online marketing news—usually from your favorite tablet in bed on a Saturday morning with a nice cup of brew, if you‘re anything like me—will have recently heard a lot of chatter about the importance of having a mobile-friendly website. However, for the benefit of our customers and followers who are not privy to the latest digital marketing...

Mobile Commerce? Yes, we now have a new term for online business via mobile devices since online purchases via smartphones have shot up significantly since 2020. Currently, around 30% of retailers’ online traffic originates from mobile devices and more than 4 million people in Spain use their mobile phones to purchase products and services. One of the biggest and most popular online marketplaces, Ebay, has...

This year typography is a hot topic for designers. Trends are changing not just the shape of the letters, but also their usage and size is being reinvented. For example, bigger fonts than ever are being used for headlines, posters and in websites, not just to ensure that the message is being delivered clearly and effectively, but because it’s attention grabbing and the use of...