Marketing automation is a web based suite of tools used to execute, manage and automate marketing tasks and processes so that companies like yours can increase operational efficiency and grow revenue faster.
With marketing automation you can now target your customers with personalised communications based on their interests and online activity – so you can deliver the right content to the right person at the right time. It will even notify salespeople at the exact moment a prospect is ready to buy.
Marketing automation also provides accountability and optimises marketing spend via its highly intelligent online analytics which will show you which campaigns are providing the most revenue and where you could be wasting your money.
ArayoWeb is a digital marketing consultancy with almost 10 years experience serving the Spanish market, as well as companies world-wide. Our team consists of web designers, SEO specialists and marketing professionals, all based in Spain, working in your time zone. We have many years experience advising and working with Spanish businesses and we know what makes businesses grow online.
Our Marketing Automation tool competes with those of global industry leaders, but ours requires a much lower investment with the same features and functions, and there is no contract to tie you in, so you can cancel at any time.
A single staff member can create multiple complex campaigns and schedule them in advance
Simplifies routine marketing tasks and eliminates repetitive manual processes, so the marketing team can focus on the more creative jobs.
Increases the quantity and value of orders through up-selling and cross-selling, increasing average deal size and the customer lifetime value.
Reduce staffing expenses as the tool will be sending emails and analysing the results, and more efficient marketing campaigns will save you money too.
Keeps potential customers interested and engaged, as well as reducing average lead conversion time.
Builds relationships with existing customers via on-going and personalised one-to-one communication, which will delight them and keep them coming back.
Integrates marketing campaigns with a CRM allowing you to place an actual sales value to each campaign, pinpointing which actions brought success.
Monitors and reports which campaigns are working and which are not, so you can decide where to allocate your marketing budget, improving campaign ROI.
Replace bulk emails with one-to-one conversations, based on the interests of your customers. Nurture leads and maintain engagement to increase conversions. Send each prospect or customer the right information at critical points during the buying process.
Build online contact forms easily via a simple drag and drop editor. Create custom fields to obtain vital information from your prospects, which you can use to target them with customised offerings. Map fields from 3rd party forms and integrate easily into your website or landing page.
Create and manage workflows with triggers that send out personalised communications to engage with leads throughout the buying process. Mapping the whole prospects’ online journey, such as visiting a specific page on your website, engaging via social media or download an e-book, each trigger will increase the score of your lead and identify hot prospects, notifying sales to act just when they’re ready to buy.
Track opportunities from the moment a lead engages with your company right through to the deal closing, viewing the full sales pipeline of your lead. Record each email, interaction and phone call, and schedule a smart email from a later date, or attach it to tasks or workflows. View and measure the current sales success of customer accounts and accurately forecast future performance.
Easily create powerful landing pages that drive more conversions, with dynamic web content that changes based on the visitors’ interests and attributes. Design pages via a simple WYSIWYG interface to add and organise sections. Quickly deliver results without the need for a developer, and without touching your website.
Understand your end-to-end conversion cost and revenue to find the true ROI of your marketing campaigns. Automatically track your conversions from the first time they visit through to the final sale, whether it happens weeks or months later. Create custom reports with powerful metrics to keep your goals clear and attainable.
Stay ahead of your competitors by employing Marketing Automation into your company. Nurture your leads by sending the right message at the right time with personalised behavioural-based communication.
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