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Relationship Marketing and Mailshots

I'm sure you've all heard at some point the saying that it takes six times as much to win a new customer as to keep an existing one.

Not only are current customers cheaper to retain, but they spend more over time and the costs to serve them decrease, so they are therefore more profitable to your business. then, do many companies spend more effort and investment advertising to new audiences than communicating with their current clients?

We believe it is because they do not realise how simple and cost effective it is to contact your existing customer database via a personalised and targeted email marketing campaign. The more you communicate with them, the more your company or brand will be at the forefront of their minds and they are more likely to stay loyal. Don't forget, they've purchased your product or service before and therefore know what to expect, and nobody likes to take risks, especially when spending their hard earned income!

If you feel that it's about time you kept in regular touch with your customers and would like to keep them informed about your business, latest news, new products or offers/promotions, try a direct mail campaign via email and see what results you get.

10th January 2011, Dawn Hutchinson

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