When businesses first appeared on the web they would automatically purchase the name of their company such as www.vodafone.com. This especially works with well known brand names, due to the billions of dollars they spend on marketing and advertising. "I know that I want a Vodafone mobile, so that’s what I’m going to search for, thank you very much!". However, for smaller to medium sized...

One way to fully optimise your website is by making search engines your best friends. “Now, how can I do that?” - I hear you say. Don’t worry, you don’t have to buy them expensive gifts, just make their life a little bit easier. Think about it, wouldn’t you get annoyed if you had to keep reading the same paragraphs of text over and over...

I'm sure you've all heard at some point the saying that it takes six times as much to win a new customer as to keep an existing one. Not only are current customers cheaper to retain, but they spend more over time and the costs to serve them decrease, so they are therefore more profitable to your business. then, do many companies spend more effort...

So, you've published your fancy new website on the web for the world to see, but can they actually find it? URL stands for 'Uniform Resource Locator' and simply put is your website address i.e. http://www.myweb.com. One of the first steps to getting your website indexed on search engines such as Google, Yahoo, Bing and the like is to submit your URL to them. If...