Digital marketing is constantly evolving, which is why it is imperative that industry professionals stay up to date with the latest changes. That’s why the first thing we need to do when the new year starts is to open our calendars and highlight the dates when the most important digital marketing events take place.
We need to stay ahead of the game when it comes to digital strategy and tactics which we implement in both our own and our client’s business to ensure that we continue increasing both sales and the ROI of our campaigns.
Therefore, reach for your agenda and take note of the most influencial digital marketing events that will take place throughout 2018:
SMMDay 2018: 27th January (Barcelona)
This event pays hommage to the day of social media management, which is celebrated globally, where the top Social Media and Digital Marketing professionals come together to share their knowledge and experience, as well as help the attendees to find out about the latest trends in the sector. Among the speakers we will see Pau Valdés (from Inbound Cycle), Fabio Padalino (from Incomm Lab) and José Enrique Martorano (from Social Gest).
Mobile World Congress: from the 26th February to the 1st March (Barcelona)
El MWC es el evento más importante (y esperado) de la industria mobile, que se celebrará en Barcelona los días 26 de febrero a 1 de marzo del 2018. Este evento está enfocado a la capacitación de nuevas generaciones, profesionales y ciudadanos en el uso de tecnologías digitales; transformación digital de la industria; y la aceleración de la innovación a través del emprendimiento digital.
MK OPEN: 1st March (Madrid)
In this event, experts in SEO, social media, e-commerce and other areas of digital marketing will get together to share the key points of digital transformation and proven strategies which drive digital business. The attendees will enjoy networking, round tables, key note speeches and an exhibition where collaborating businesses will showcase their most innovative products and services for the Internet business sector.
Retail Forum Madrid: 21st March (Madrid)
During this event, the fundamentals of connecting with the Retail world will be explored and visitors will discover the latest trends on how we can position ourselves ahead of our competitors. Furthermore, networking will take place where the attendees can get to know eachother, share their experiences and do business. Among the topics that will be covered is omni-channel transformation, how digital will change the future of retail, customer-brand connection in the omnichannel era, practicing active listening in social networks and personalised data base marketing.
Evento Blog España: from the 6th to the 8th April (Seville)
This is one of the biggest marketing meetings of 2018: one of the most relevant events to the social web in Spain. It is celebrated annually in Seville, and this year it will take place on the 6th, 7th and 8th of April with many new developments that you should not miss.
The eShow Barcelona: 11th and 12th April
The eShow has become one of the most important, if not the biggest eCommerce and Digital Marketing show in Spain, with more than 250 speakers, 160 stands and a large variety of related activities. For this reason, the eShow is the compulsory meeting point for online marketing professionals. In this next edition, it will present the latest trends in e-commerce, online marketing, internet business, social media and cloud computing.
Digital World Business Congress 2018: from the 22nd to the 25th May (Madrid)
If you don’t want to miss one of the most relevant digital marketing conferences for SME’s and large businesses, this event is a must-attend, which will take place at the IFEMA exhibition centre from the 22nd to the 24th May. The conference is destined to business Directors, CIOs and CMOs where they will be able to gain insight into the latest technologies and strategies of large businesses, that help them grow their revenues.
OMExpo 2018: 25th and 26th April (Madrid)
The OMExpo 2018 will take place on the 25th and 26th April at the IFEMA exhibition centre in Madrid and is yet another of the most important digital marketing and e-commerce events of the year. During these days, CEOs, Marketing, Communications, Buying, Finance, Ecommerce, IT, Security and Logistics Directors will come together to discuss the latest trends in online business. This conference will count on 8 arenas structured around the most topical themes of digital business and will include success stories, speeches, round tables, interviews and much more.
The Inbounder: 25th and 26th April (Madrid)
On the same days that the OMExpo is running, another digital marketing event of great importance will also take place: The Inbounder. This exhibition, as its name suggests, is focussed on inbound maketing in which chats, road shows, think-tanks and conferences allow industry experts to pass on their knowledge to those interested in finding out about what’s new in Marketing and Technology. The location of this event is at the Palacio Municipal de Congresos in Madrid.
IV eCongressMalaga: 26th May (Málaga)
For the 6th consecutive year, this event which is considered to be the biggest show and conference of E-commerce, social media and digital marketing in Southern Europe will take place in Malaga. The venue will be at the Palacio de Ferias y Congresos de Malaga and among the speakers will be María Gómez Pozuelo (CEO of Womenalia), Javier Hernández Racionero (Head of E-commerce and Marketing of Iberia Express), and Jorde Urbea (Director General of OgilvyOne and Ogilvy&Mather Barcelona).
SEO on the beach: the 15th and 16th June (Murcia)
Murcia welcomes the SEO conference on the beach each year on the 15th and 16th June. It’s objective is to unite all specialists in SEO and web analytics in a casual and relaxed environment.
Listed above are some of the most popular and influencial digital marketing events that have already confirmed their dates for 2018. Others such as VMworld (Barcelona, September), The Business Transfomation (Seville, September), eShow Madrid (October) and Madrid Retail Congress (November) are those awaiting confirmation. Therefore, as soon as the definitive dates are published, we will continue to update our list, so watch this space!
If you know of any other event you think we should add to our list, please send us your requests!