Marketing automation: what is it and what does it mean to your business? You’ve invested time, energy and money into great products and promoted them through your company’s website, but have you invested in the...
The telephone rings and from the moment we pick up the receiver and introduce ourselves, we are working for that person, our new client. I have worked for many years within the agency ArayoWeb, and...
Most people think that UX and UI mean the same, but they’re not and the reason for that is quite simple, is a tree and a branch the same thing? In the same way, UI...
Nowadays any company interested in publishing its content should have a website, however in order for it to be successful, not just any website will do. It needs to have a good design and functionality...
Many may think of LinkedIn as another massive social media site with no other use than promoting one-self for finding work, but the uses of LinkedIn go far beyond that. With over 180 million professional...
Communication marks our lives in such a way on a day-to- day basis, that on occasions we are bombarded with so many messages that we are unable to retain any of them. In a world...
If you have an idea and don’t know where to start to get it off the ground and convert it into a profitable business, this blog will be of interest to you. Once you are...
Those of you avid readers of web and online marketing news—usually from your favorite tablet in bed on a Saturday morning with a nice cup of brew, if you‘re anything like me—will have recently heard...
In these turbulant times, crisis management is now as important as ever. The increase in communications media, especially online channels, is beginning to take centre stage to effectively manage a crisis. The best example is...
Mobile Commerce? Yes, we now have a new term for online business via mobile devices since online purchases via smartphones have shot up significantly since 2020. Currently, around 30% of retailers’ online traffic originates from...