One way to fully optimise your website is by making search engines your best friends. “Now, how can I do that?” – I hear you say. Don’t worry, you don’t have to buy them expensive gifts, just make their life a little bit easier. Think about it, wouldn’t you get annoyed if you had to keep reading the same paragraphs of text over and over again?. Yes, of course you would, therefore so would Google and Co’.
When writing text for your website and deciding which content goes on which pages, make sure that you have not duplicated sections of text anywhere within your website.
Also, consider things like meta tags, titles and keywords. It is very easy to copy and paste your carefully chosen keywords in the Header section of each webpage, but again the search engines will not like it and you will remain “Billy no mates” among the internet spider fraternity!
A final consideration is whether your home page is duplicated or not. Your index or home page could be repeated on various different URLs such as:
This can also be viewed as duplicated content. If that’s the case, choose which one you would like to use as your homepage and set up, or get your webmaster to set up 301 redirects from the others. Don’t bug those search engine spiders anymore!