Will Google’s Pigeon Update be coming to Spain? - ArayoWeb

Will Google’s Pigeon Update be coming to Spain?

In case you haven’t heard, on the 24th July, Google launched a new algorithm update in its English search engine within the US market.  It hasn’t actually been given any official title as yet, but the online news hub, Search Engine Land, has decided to adopt it as ‘Pigeon’.

In a nutshell, the Pigeon update essentially produces more accurate results for local search queries, and provides more emphasis on the listings of local directories such as Yelp and TripAdvisor.  For example, if someone were looking for ‘pizza delivery services’, they would find results that are much closer to home, rather than the big chains that may not in fact be located in their village.

The new local search algorithm has been created using a combination of hundreds of traditional ranking signals such as domain authority, spelling corrections and synonyms, so there is no real way to manipulate the results in your favour, accept adding your location in all your website page metas for example, and ensuring that your business is listed in as many local directories as possible, including registering your website with Google Maps, and creating a Google+ Local page (make sure you collect plenty of customer reviews too!).

This is not a penalty-based update, so is unlikely to have many negative effects on a website’s current position in the SERP’s, especially when compared to the likes of Panda or Penguin, which not only destroyed rankings for may websites worldwide, but also eliminated websites from them altogether.  That said, Pigeon is already receiving some mixed reviews.  Being driven by local searches, the main types of businesses that will be affected (whether for the better or the worse) will be restaurants, hotels and local delivery services for example.  These types of companies and other local business should therefore significantly benefit from the new update, hopefully receiving an increase in leads and referrals, however, it is feared that if these businesses already have a website that is listed in Google, they may in fact lose position to the bigger directory websites, therefore making it much harder to compete for the top positions.

Many hotels are already finding it difficult to compete with their geographical based keyword such as ‘hotels malaga’, without being confronted with reams of directories such as TripAdvisor, Expedia, Lastminute.com etc, so it will be interesting to see what happens.

Google have not stated whether they will be rolling out the update to the rest of the world, so we have not idea when it is likely to come to Spain and influence the Google.es SERP’s, however, I think we can safely say that Pigeon will be flying its way over here at some point, so it’s always best to be ready!

Dawn Hutchinson 16 posts

Dawn Hutchinson is the Director of ArayoWeb and believes that websites should be creative and inspiring in content, yet clean and simple in their design. Dawn has an honours degree in International Marketing Management and speaks three languages. Following a solid career in marketing in the UK, Dawn moved to Spain in 2006 and spotted a gap in the market for clean, professional and clutter free websites, so proceeded to set up ArayoWeb, which is now fast becoming one of the leading web design agencies in the Spanish market.



Please enter the following security code:

Please leave this field empty.

Michaël Deüringer
We are a new company selling on the Internet, and the decision to choose Dawn and her team for creating the website in four languages, a logo as well as an SEO campaign, has been our most important choice. I was pleasantly surprised by their professionalism, their creativity and they...
Michaël Deüringer
Florencio Francia
Considering how difficult a task it was to be able to create our design concept, ArayoWeb and the team knew exactly how to deliver our business idea, at the same time as showing professionalism and dedication in their service. Knowing how to treat the client well, is one of our...
Florencio Francia
Instituto AMI
Steve Hopkins
Having me as a customer can be very demanding, but that was no problem for Dawn and her team, they rose to the occasion and produced a masterpiece website for us. I strongly recommend ArayoWeb if you are serious about having an effective business in Spain; many underestimate the power...
El Verificador
Truth Polygraphy
Louise Roper
Wedding Logo
I am so thrilled with my new website I wanted to say a huge thank you. Dawn you have been amazing and right from the very beginning listened to everything that I wanted. I was looking for a website that would look good but also be functional, easy to navigate...
Louise Roper
Wedding Services
E-Book Redes Sociales para Empresas
Descubre qué redes sociales son aconsejables para tu empresa y sácales el máximo partido.
* Odiamos el spam y nunca compartimos tus datos.